I’ve read Think & Grow Rich at least 3 times in preparation for writing an implementation course on it.

But I wanted to get it right. I needed to soak up everything I could from the book to help others get the most from it.

Before I dive in, here are a couple of short summaries of the book that will give you an idea of whether you want to read the book.

Think & Grow Rich Summaries

First, is a summary on 4 minute books by Nik.

And you can find a summary at Blinkist. I’ve read both of these and several others that are available online. I like these two most.

Now, I don’t usually find summaries helpful except that they help me decide if you want to read a full book on the topic, and they are nice to have to look back on.

For instance, I highlight all of the final summaries on Blinkist to send to Evernote.

So, if you’ve taken a look, and you are sure you want to make some changes inspired by Think & Grow Rich, read on…

Implementing Think & Grow Rich

There are several awesome highlights in this book, in the first three chapters I’ve got pink and yellow everywhere, and don’t miss the prefaces, also well highlighted.

The most important change to make in your life based on Think & Grow Rich is the daily statement of desire (SOD). Twice a day, you’ll read off your statement of desire for whatever success you want.

Interestingly enough though, you’ll need a thorough understanding of each of the important principles to work each of them into your SOD to bring success to fruition.

To Be Successful, Implement Many Changes

For instance, the author mentions how you need to be persistent to achieve success, and the first test of your drive to persistence is whether or not you spend time daily repeating your statement of demands.

In the implementation course this is my first goal, to get you to write your SOD, and say it every day, then to better understand each of the principles and using them to reinforce your efforts.

There are instructions in the book that help you write your SOD, they boil down to:

1. Be specific about what you want (ex: I want to find the right person to marry, I want to make $ XX, I want to save $100,000)

2. Pinpoint a date when you expect to receive your desire (ex: I want to make $XX by Sept 2020)

3. Specify what you will give up to achieve your desire (ex: I want to make $2 Million by Sept 2020 by creating messaging software for every school in the United States. I will do this by raising funding, hiring a developer, and traveling to each school district to demo the software and give them a free year of usage.)

There is a lot of research that goes into this book, and it’s difficult to argue with. Highly successful people including Andrew Carnegie, Henry Ford, Thomas Edison, and others not only were interviewed but came back and approved of the book as a plan for success.

That doesn’t make implementing each principle easier, but it does help solidify the belief that this works.

Summaries of the Think & Grow Rich Principles & How to Start Using Them

For each principle, I think it’s important to share how they can quickly be implemented to make a significant jump on your road to success.


In order to achieve anything, you must want it, need it. To implement desire you have to find something you really want to achieve.

Something that speaks to your soul, that you want more than anything else, and you are willing to sacrifice for it (because nothing is for free). This is often a business idea you believe in, love, health, or other emotionally based goals.


This one is a bit more difficult to implement, if you believe in yourself and believe your goal can happen you are implementing it. If not, this is something you have to work on every day, and reciting your statement of desire is the best way to do so. (Repetition is key.)


One of the odd principles is autosuggestion the practice of suggesting things to your subconscious so that it will start bringing your desire to fruition.

This is done through daily repetition, and other time dedicated to brainstorming and focusing on your desire. In the course, we work on implementing this with a calendar or times to focus on using autosuggestion.


Knowledge is not power, how you use it can be powerful. Using this principle isn’t about going to school, getting an education, etc. It is all about acquiring the knowledge you need when you need it.

Basically, it’s about knowing how to Google today, or knowing where to go to find the experts and answers you need. Start a bookmark folder today of resources you can rely on later.


Creativity is important because everything starts with an idea. You must build your power of creativity so that it is available when you need to call on it. As you will schedule time for autosuggestion, schedule time to practice and use creativity to solve problems you are facing.

Organized Planning

A form of autosuggestion, yet another principle of its own as well. Planning means building a path to success.

And it is important because 1) it will suggest things to your subconscious, and 2) because it begins to make the impossible seem attainable. A lot of emphasis on the use of your Mastermind is suggested for planning.


Any successful businessperson can make decisions quickly and stick to them. It is imperative that you trust yourself to make decisions or lean on your Mastermind when necessary.

To start working on this skill gather the information you need to make decisions you are facing today, and regularly self-analyze yourself to be sure you are quickly solving problems.


When you desire something, you will not give up, you will work on it relentlessly and pursue it with reckless abandon. This is persistence, repeating your SOD is persistence. It is mandatory.


Create your mastermind, fill it with people you respect and who will contribute to the group. Meet weekly or more if you can, though with today’s technology you can easily use Slack to stay in touch.

Sex Transmutation

Transform your most passionate energies into your project of desire. Since sex is one of the strongest emotions it makes sense this is suggested as another way to send thoughts into the subconscious.

Subconscious Mind

Constantly send positive thoughts to your subconscious about your desires. While the SOD will help with this, you can use this trick for anything you wish. So, it’s important to constantly be sending positive vibes to your subconscious.

The Brain

The brain is a massively powerful tool in your success toolbox. It can pick up and release vibrations and thoughts allowing you to pick up ideas from others as well as influence them.

As you are conscious of the power of the brain, work to control what you pick up, and remember that you do not have to believe in or even keep an idea that comes along. Additionally, use this control to be open to new ideas at the right time.

The 6th Sense

When you have a hunch, or something just “comes to you” it’s the 6th sense. Being able to pick up these hunches comes from practicing control over your thoughts and emptying your mind so you can tap into creativity.

You must continuously work this muscle so that you can use it when confronting a problem. An example of this is the discussions the author had with mentors of history he had chosen in his mind, this mastermind included amazing people who were deceased but he still felt he could receive their advice.

Bringing it all together.

It takes time to make the changes that will lead to your success, but once you’ve followed these steps you’ll be headed in the right direction (as the book suggests).

  1. Write your statement of desire (SOD) & Repeat it Twice Daily with Faith it can happen.
  2. Seek out the resources you will need, and save them. Continually add to this vault of information, as you discover them.
  3. Plan time once a week to quietly ponder problems you are facing, commit to using your creativity and knowledge to make decisions quickly, and adjust your plans as needed.
  4. Plan time for weekly reflection, answering the following questions:
  • Am I using my Mastermind effectively?
  • Have I been creative and actively seeking knowledge as needed to make decisions and plan accordingly?
  • Am I persistently chasing my success, is my desire burning, or am I wasting time and avoiding it?
  • Am I repeating my SOD every day, twice a day, with faith for autosuggestion?


It’s intriguing, and a bit odd, to understand the author’s and his research participants’ ideas of being successful. Certain aspects make sense, while others seem outlandish and quirky. But, to get different results in life, we have to do something different.

I’ve found reading this book multiple times useful in helping me focus and grow several of the principles needed for success. Each time I re-read a chapter I pick up new quotes, thoughts, or concepts I can apply to my professional desires.

I’d love to hear from others that have read Think & Grow Rich. What did you love about it? How many of the principles have you mastered? Which do you find the most difficult to use/understand/implement?

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