For a long time, I’ve thought I was struggling to move forward on certain aspects of my business because I was afraid of failure. 

Fear of failure and Imposter Syndrome run amiss in my industry and since so many others struggle with them, I must have been too, right?

Actually, thanks to Gary Vaynerchuk’s Crushing It, it seems my fears are based on wasting time. 

“People are so scared they’ll be wasting time if they try to build a business, even when their time isn’t valuable.” 

I hate wasting time, doing something that produces no results. Gary says that this often afflicts people under 35, I’m almost 36, but I’ve been struggling with this for many years. 

I’m the type of person who wants to find the right way to do something, then do it so I’m not wasting time, screwing up, or my fear: not giving my family anything to show for my efforts, their time away from me. 

Getting over the fear of wasting time 

Gary says, and I’m paraphrasing here, to use the time you would spend watching Game of Throne or playing video games because then you can’t say you are wasting time if you are working on your business instead. 

It’s worth noting here that Gary doesn’t encourage people to quit their jobs to pursue Crushing It like I’m sure many would love to do. 

Instead, he suggests that it will take a long time to build enough of a following for your personal brand, so I’m guessing he wouldn’t suggest anyone leave their full-time jobs until they can replace their salary. 

My own approach to conquering the fear of wasting time: 

While it does still affect me, especially right now as I’m building my new company, I’m lucky enough that I enjoy writing, which is a major need in my business. And I know a lot of writing is needed. 

Sometimes when I get down about results coming in, I take a day or two off, spend more time with the kids, and give the fearsome time to go away. I’m a firm believer in giving your emotions time to process. Usually, about then, I’ve got some ideas that I think will perform better. 

What I Recommend For Others Who Fear Wasting Time

My suggestion is to remember that business moves slow, and it takes a lot of time to fill the ocean, get attention, etc. Everything you do will be a drop in the ocean, you won’t necessarily see it making an impact, but it will over time. 

Be patient with yourself, don’t put yourself in a situation where you need results immediately, and enjoy the process, because it is a long one. 

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