- Motivation – Gary is great at motivating people to move past their fears and concerns and just go for what they want. That alone is invaluable and something very much needed today.
- Expertise – He has a thorough understanding and perspective of each social network and the value of using it in a personal or even business branding approach.
- It’s For Everyone – Companies, as well as people, can definitely use the approaches suggested to build their businesses.
- It’s Fun – He makes personal branding exciting.
- No Prerequisite – You don’t have to read Crush It first. Just pick up Crushing It!
- Gary sounds like an approachable human and like a big brother trying to help people find happiness.
- Interesting stats – Like how people are spending almost as much time on Youtube as the TV.
- Social proof – stories galore. Including: The Good Dog, John Lee Dumas, Lewis Howes, Pat Flynn, & What’s Inside? Youtube channel
- Lots of great quotes and one-liners.
- “You already have the tools to build the kind of powerful personal brand that can change your future.”
- “No job is particularly stable anymore.”
- “We need to give our children as much freedom as possible to gravitate toward what they love doing.”
- “Even with only 1,000 followers, an entry-level Instagrammer could earn about $5,000 per year with just two posts a week, and then four thousand followers could net almost $20,000 per year.”
- “Personal brands are for everyone.”
This is a great book for any entrepreneur who wants to be successful today. While I don’t think we all need to use social media, this is definitely one approach that can and does work for a lot of people.
Gary offers an approach to personal branding and business that is relatively new, and he doesn’t pull any punches. He explains that it takes a lot of time, and a lot of content to get the attention you are looking for. He also offers some ways to shorten that by discussing business development on Instagram.
My absolutely favorite part of the book is the different ways he suggests using each social media platform. I believe this is key to using them effectively and growing a large audience.
- Everything in the book is too long. Almost three hundred pages and it could have been done in 200, easily.
- Success does not have to take as long as Gary suggests. He says to keep growing until people start asking you to do things for money, yet he gives no guidelines about when that should be, or how to do other marketing to move things along.
- Little step-by-step information to explain how to do things, but I think this was by design because everyone’s path will be different. Sign up to get updates about our upcoming Crushing It course because we will work through things step-by-step.
- Lots of swearing for a book he recommends we pass on to children. I’m not averse to swearing in general but I don’t see the need for it either.